The Blue Ocean Strategy: Boost Your Customer Lifecycle with Innovative Marketing

Welcome, Pointer.

🤗 Hello Wednesday

Yesterday I got a haircut in Medellin for $4, I’m still in shock 😲! I know Colombia was affordable, but come on!

Traveling full time to cheaper countries while starting a business is one of the best ways to cut costs.

When I was living in LA, a single haircut would run me close to $50, and they didn’t do half the work these guys do here in Colombia and even Mexico.

Massages, extra cologne, face masks and more, its a spa day + a haircut. Anyways, let’s get on with it…😆 

☝️Today’s Points:

• ⏱️ Time-Saving Prompt: Generate click-worthy email subject lines

• 🛠️ Toolkit: How to use Notion AI to create table summaries

• ✍️ Pointae Tutorial: What is the blue ocean strategy and 3 examples of how it can enhance your customer lifecycle

Read time: 4 - 5 minutes

⏱️ TIME-SAVING PROMPT

CLICKBAIT

🚨 Create irresistible email subject lines with Generative AI: Your recipe for engagement

Subject lines are tough! As Marketers, we spend hours crafting the perfect line to get an email clicked.

But, it only takes a few seconds for your customer to decide whether to hit "delete" or read on.

That's why it's so important to make sure your subject lines are clear, concise, and relevant.

According to a study by HubSpot, 47% of people will delete an email if the subject line doesn't interest them.

That’s a big number!

So how can we save time and tackle engagement all at once? Of course, there’s a prompt for that. 🎉 

Here’s the prompt:

Generate 5 short, funny and engaging email subject line ideas under 50 characters for our vegan leather dog leash business[replace with your product/promotion]. 

The Prompt Guidelines:

• Keep the prompt focused on a specific product, promotion or campaign. Being too broad can result in generic subject lines.

• Use descriptive words to give the AI info about the email's purpose and what action you want the recipient to take.

• Let the AI generate a list of options, then you can pick the best ones. Not every AI-generated subject line will be a winner.

• Try alternating emotional appeals (urgency, humor, curiosity) and practical information (limited-time offer, sale ending soon).

• Subject lines under 50 characters tend to perform best on mobile.

• Test different options and measure open rates to see which ones resonate most with your audience.

The Prompt Results from ChatGPT:

The Main Point: These results are a great start! With slight alterations to this prompt, you can boost your open rates and conversions. 😄 

🛠️ THE TOOLKIT

NOTION AI

🚨 Use Notion AI to create summary tables of your most tedious data

Let's dive into today's toolkit and sample Notion AI.

You're probably familiar with Notion, the trusty task management software that's been by your side for a while now.

But guess what? Notion just got a turbo boost of awesomeness with some fresh AI features that are about to sprinkle some magic into your everyday routine. 🚀✨

Check out the video tutorial: 📹️ 

Using Notion AI to Create Table Summaries of Your Data - Watch Video

✍️ POINTAE TUTORIAL

THE FUNDAMENTALS

⭐️ The Blue Ocean Strategy: Boost your customer lifecycle with innovative marketing

Ever heard of the blue ocean strategy?

It's all about skipping the crowded markets and making your own space. Instead of battling competitors, you create unique products or spin old ones in fresh ways.

Here are the four steps to boost your customer journey with the blue ocean strategy:

1. Understand your customer: To create new value for your customers, first understand their needs, wants, and pain points. Then, identify opportunities.

2. Redefine the value equation: Next, redefine the value equation by reconsidering how you create, deliver, and capture value. Strive to provide more value to customers than competitors and secure a fair portion of that value.

3. Create new demand: To redefine the value equation, create new demand for your product or service by finding new customers and markets through marketing, sales, or new partnerships.

4. Build a strong value network: The final step is to establish a strong value network by building relationships with suppliers, distributors, and stakeholders to enhance customer value creation and delivery.

By following these steps, you can use the blue ocean strategy to improve your customer lifecycle and create a sustainable competitive advantage.

USE CASES & APPLICATION

⭐️ Blue Ocean secrets of the big brands: Apply these principles at any scale

Here are some specific examples of how companies have used the blue ocean strategy to improve their customer lifecycle:

• Netflix: Netflix revolutionized home entertainment by offering a subscription service for on-demand movies and TV shows, creating new demand and giving them a competitive edge.

• Amazon Prime: Amazon Prime is a membership program that provides customers with free two-day shipping on eligible items, creating convenience and affordability for online shopping. It has also boosted customer loyalty and repeat purchases for Amazon.

• Tesla: Tesla revolutionized the auto industry with stylish, efficient electric cars. They also built a strong value network, collaborating with suppliers to innovate and distributors to improve customer accessibility.

These are just a few success stories of the blue ocean strategy. By applying these principles, you can stand out from the crowd and foster customer loyalty.

The best part? These steps are applicable no matter the size of your business.

🔔 CLASS DISMISSED

Thanks for reading.

If you have anything interesting to share, please reach out by simply replying to this email or sending me a DM on Twitter: @PointaeAI