Dave-Anthony Smith

Dave-Anthony Smith

Dave-Anthony started Pointae to introduce a revitalized, customer-centric approach to Emerging DTC brands. Shifting the focus to long-term retention strategies, and prioritizing the customer's entire journey.

Marketing Strategy

Unraveling the Kano Model Analysis: Here’s How to Apply Its Magic to Your Marketing

Aug 24, 2023

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7 min read

Unraveling the Kano Model Analysis: Here’s How to Apply Its Magic to Your Marketing

ALSO: A winback email sequence prompt and more Notion AI

Dave-Anthony Smith

Engagement

Unlock Growth With the Viral Loop Strategy: Boost Sales, Trim Marketing Costs

Aug 23, 2023

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7 min read

Unlock Growth With the Viral Loop Strategy: Boost Sales, Trim Marketing Costs

ALSO: A loyalty email prompt and Notion AI

Dave-Anthony Smith

Engagement

The Blue Ocean Strategy: Boost Your Customer Lifecycle with Innovative Marketing

Aug 22, 2023

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7 min read

The Blue Ocean Strategy: Boost Your Customer Lifecycle with Innovative Marketing

ALSO: An email subject line prompt and Notion AI

Dave-Anthony Smith

Conversion

Aug 20, 2023

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8 min read

Optimize Your Landing Page Copy with ChatGPT Prompt Tips for Better Conversions

ALSO: Who's more emotional? ChatGPT vs Claude

Dave-Anthony Smith