Unraveling the Kano Model Analysis: Here’s How to Apply Its Magic to Your Marketing

Welcome, Pointer.

🤗 Hello Tuesday

What do you think of assume culture?

I came across a Gary Vee video this morning where he spoke about how everyone assumes everything.

Using social media, we assume everyone’s life is better than ours, everyone else is making more money than us, marketing better than us and living their best lives.

However, as he eloquently pointed out, that’s the quickest way to fuck yourself and end up in a continuous depression loop.

It’s hard not to assume, but just remember, not everything that glitters is gold. Live life at your own pace. 🚶‍♀️ 🚶‍♂️ 

☝️Today’s Points:

• ⏱️ Time-Saving Prompt: Use this win-back email prompt to re-engage lazy customers

• 🛠️ Toolkit: How to use Notion AI data to create quarterly reports

• ✍️ Pointae Tutorial: What is the Kano Model Analysis and how you can apply it to your marketing strategy

Read time: 4 - 5 minutes

⏱️ TIME-SAVING PROMPT

ARE THEY BORED?

🚨 Revive lapsed customers with this incredible winback email sequence prompt

No marketer likes a customer who has fallen asleep.

It raises a million questions in your head.

• Is our messaging off?

• Did they find our product sub-par?

• Is our post-purchase strategy weak?

• Maybe our emails are going to the promotions tab. 🤔 

A 2022 study by Klaviyo found that winback emails had an average open rate of 29% and a click-through rate of 12%.

So, it is very important to have winback strategy in your tool stack.

Wake 'em up with this win-back email prompt and know where you stand, minus the agony. 😮‍💨 

Here’s prompt option #1:

Pretend you're the email marketer for a vegan dog leash business [insert your business]. Create a winback email sequence to re-engage email subscribers who haven't opened one of our emails in the past 60 days. Make it short, engaging, funny and friendly.  

Here’s prompt option #2:

Pretend you're the email marketer for a vegan dog leash business [insert your business]. Create a winback email sequence to re-engage email subscribers who haven't opened one of our emails in the past 60 days. Add in a unique promotion and make it short, engaging, funny and friendly. 

The Prompt Guideline:

• Always A/B test – to find out whether including a promotion gently rekindles interest or works like a golden ticket to win back customers.

The Prompt Results from ChatGPT:

View on Google Drive

The Main Point: AI simplifies reconnecting via personalized emails. Tweak prompts to uncover the winning formula for your audience.  🙌 

🛠️ THE TOOLKIT

NOTION AI

🚨 How to convert data into compelling reports using Notion AI

As we continue our Notion series, today I'll walk you through turning data into a lively quarterly report using Notion AI. 🚀 

Check out the video tutorial: 📹️ 

Convert Data Into Reports Using Notion AI - Watch Video

✍️ POINTAE TUTORIAL

THE FUNDAMENTALS

⭐️ Unraveling the Kano Model Analysis: Here’s how to apply its magic to your strategy

Ever heard of the Kano model analysis?

It's like a magic wand for understanding how customers see your product or service. Picture it as a cool way to decode what your audience really wants.

Here's the rundown:

1. Must-Be: Think of these as the basics. If they're missing, customers frown.

2. One-Dimensional: These are cool features that make customers smile, but they won't totally swing their decision.

3. Attractive: Here's where the magic happens! These features can dazzle customers and set you apart.

4. Indifferent: These are the meh features. They're there, but they're not rocking anyone's world.

5. Reverse: These? Not so much. They actually rub customers the wrong way.

You can use the Kano Model to light up your marketing strategy:

• Spotlight What Matters: Identify the stuff that truly floats your customers' boats. That's where your marketing muscle should flex.

• Stand Out: Find out what sets you apart from the pack. It's like a secret weapon against your competition.

• Surprise and Delight: Unleash unexpected features that turn "meh" to "wow!" Your customers will love you for it.

Ready to wield the Kano Model and create marketing magic? Let's dive in below.

USE CASES & APPLICATION

⭐️ Crafting a defiant marketing machine with the Kano Model Analysis

Here are some insights to make the most of this approach:

1. Understand Your Audience: Dig into customer insights to uncover which features light up your target group. Surveys, chats, and focus groups are great ways to get inside their heads.

2. Feature Sorting: Use the Kano Model to sort your product or service features smartly. This helps you know how customers view each aspect and where to put your marketing focus.

3. Speak Their Language: The Kano Model translates to marketing messages that resonate. Emphasize what your audience values most and show how your offering meets their needs.

4. Measure Satisfaction: Keep an eye on customer happiness as your marketing efforts unfold. If you notice any bumps, adjust your strategy to keep satisfaction on track.

You can also use this Generative AI prompt to help formulate your Kano model analysis strategy:

Evaluate [my marketing decision] using the Kano Model Analysis. Prioritize customer needs into basic, performance, and excitement categories. How can satisfying these diverse needs lead to increased customer satisfaction?

With these tips in your arsenal, you're poised to craft a Kano model analysis strategy that's like a genie granting your customers their wishes precisely when they're wishing for them. 💝 

Learn more about the Kano Model Analysis here.

🔔 CLASS DISMISSED

Thanks for reading.

If you have anything interesting to share, please reach out by simply replying to this email or sending me a DM on Twitter: @PointaeAI