Unlock Growth With the Viral Loop Strategy: Boost Sales, Trim Marketing Costs

Welcome, Pointer.

🤗 Hello Thursday

I rarely follow business channels like Bloomberg anymore!

Do you notice how they are always trying to put a negative spin on things even when all the news is positive?

Presenter: “What do you think about the newly released data from the BEA showing unemployment is down and spending is up?”

Guest: “I believe that’s a good sign, we seem to be avoiding a recession and the economy is rebounding very strongly.”

Presenter: “But don’t you think the Fed will continue to increase rates which could trigger a recession by Q4?” 🤦‍♂️

☝️Today’s Points:

• ⏱️ Time-Saving Prompt: Use this loyalty email prompt to create engagement

• 🛠️ Toolkit: How to use Notion AI data to create marketing emails

• ✍️ Pointae Tutorial: What is the viral loop strategy and how can you use it to create sustainable growth

Read time: 4 - 5 minutes

⏱️ TIME-SAVING PROMPT

KEEP ME HOOKED

🚨 Nurture lasting customer bonds with this effective email marketing prompt

We've all been there – turning a potential customer into a confident converter can feel like a delicate dance. 💃 🕺 

You've got to nail so many details just to secure that one purchase: the copy, the branding, the price, the user interface – the whole shebang.

Now, picture this: You've scored the purchase, and that customer turns into a loyal brand champion.

But here's the kicker, how do you keep the excitement alive?

A study by the Harvard Business Review found that loyal customers spend 67% more on products and services than new customers.

So you should definitely have an AI prompt in your arsenal to address loyalty engagement.👇️ 

Here’s the prompt:

Pretend you're in charge of email marketing for a vegan dog leash business [insert your business]. Write me an email campaign to send out to our 10,000+ subscribers who are loyal, repeat purchasers. The email must be friendly, engaging, concise and not sales-driven, but designed to help strengthen our relationship and offer them value. 

The Prompt Guideline:

• Don't hold back on the details – be as descriptive as you need to be to get the right results. No need to worry about a prompt being too lengthy, the more details you give, the better your results will be.

The Prompt Results from Google Bard:

The Prompt Results from Claude:

The Main Point: Surprisingly, ChatGPT, the world's most beloved generative AI, delivered less favorable results 😄.

This highlights the importance of benchmarking various platforms, as they can all have their off moments.

Nevertheless, Bard’s and Claude's responses offer a fantastic starting point for your very own loyalty email campaign.

I love how Claude's response boosts engagement by encouraging subscribers to share about their beloved pets. More interaction creates user-generated content for your future campaigns and opens room for valuable feedback. 🐾. 🙌 

🛠️ THE TOOLKIT

NOTION AI

🚨 How to transform Notion AI data table into an email

Notion is a must-have tool for every marketer.

Ready to level up?

Discover how to craft incredible marketing email drafts for your team using data – all within Notion.

Say goodbye to copy-paste to ChatGPT. Let's get started! 🚀 

Check out the video tutorial: 📹️ 

Use Notion AI to Create Marketing Emails - Watch Video

✍️ POINTAE TUTORIAL

THE FUNDAMENTALS

⭐️ Unlock growth with the Viral Loop Strategy: Boost sales, trim marketing costs

Ever heard of the viral loop strategy?

It's a cool marketing strategy to get your customers to spread the word about your product or service.

You can do this through referral programs, social media contests, or by creating such an amazing product that your customers can't help but tell everyone.

Why go viral loop? First, it's budget-savvy. No need to splurge on ads when your customers do the talking.

Second, the leads? Top-notch. People trust recommendations from friends. That trust translates into genuine interest in what you offer – plus, they're more likely to stick around.

Lastly, expect growth to skyrocket. Every new customer can potentially introduce your business to a whole crew of friends. That's the magic of the viral loop! 🚀

Here are some examples of viral loop strategies:

• Referral programs: These programs offer existing customers rewards for referring new customers to your business.

• Social media contests: These contests encourage people to share your content on social media in order to win prizes.

• Word-of-mouth: Simply making a product or service so good that people want to tell others about it is a great way to create a viral loop.

USE CASES & APPLICATION

⭐️ How to master the Viral Loop Strategy in your marketing plan

Looking to grow your business quickly? Consider a viral loop strategy. It's a fantastic option that can work wonders for you.

Here are some useful tips for creating a successful viral loop strategy:

• Make your product or service so good that people want to share it with their friends.

• Offer incentives for people to share your product or service.

• Make it easy for people to share your product or service.

• Promote your viral loop strategy through social media and other channels.

You can also use this Generative AI prompt to help formulate your viral loop strategy:

Use Viral Loop Strategy to assess [my marketing decision]. Construct a process where existing users help in recruiting new ones. How could this self-propagating loop enhance growth and conversion rates?

By following these tips, you can create a viral loop strategy that will help you grow your business quickly and effectively. 🎉 

🔔 CLASS DISMISSED

Thanks for reading.

If you have anything interesting to share, please reach out by simply replying to this email or sending me a DM on Twitter: @PointaeAI